Mobile First ! or you are Last

As per the Ericsson mobility report  By 2020, 90 percent of the world's population over 6 years old will have a mobile phone, and smartphone subscriptions are expected to top 6.1 billion.

What e-commerce did to retail , mobile is doing to e-commerce.

More than 50% of e-commerce traffic is now driven by mobile and this number is growing day by day.

Retailers need to understand that the customers have moved from Desktop to mobile,The mobile devise is the remote control for our lives, make sure consumers have a great experience with your brand on the smart phone or else you will lose them.

Its time to change the mindset and have a clear and focused "mobile first" strategy.Which means " Every piece of code, every touch, every colour, every pixel should be considered on mobile first"

This is my first challenge here in Brazil to make people from all departments website, media, design, customer care etc  switch their focus from desktop to mobile.
Of course, I will have to show some positive results to Convince everyone for real.Boa sorte !